What should microsoft do to beat google

Yuichi Takahashi. Afiq Syafiq. Payson Frelinghuysen. Show More. Views Total views. Actions Shares. No notes for slide. Apple Study: 8 easy steps to beat Microsoft and Google 1. This work is licensed under the Creative Commons to allow for further contributions by other experts and web users in the coming months.

Appendixes: Glossary.. Step 1: Believe in the simple Apple: the arrogance of simplicity.. But if you keep going, […] you can often times arrive at some very elegant and simple solutions. Focus Attention to details leads to excellence in user experience. Case study: why does making choices implies constraint?

Step 2: Design a full experience Apple adopts a comprehensive approach.. Apple re-legitimize vertical integration Customer-centric Business design Focus Apple goes against the outsourcing Apple adopts a Apple focuses on a trend.

Contrary to industrial vertical integration, Products Risk management on Apple uses it to UX technological choices control the global Financial and consistency at all experience of its Marketing layers customers.

Steve Jobs upon his returning to Apple in Step 5: Cross-sell your product line Apple brand appeal drives its product line.. Who is the iCustomer? Product line covers all markets, all price ranges, all needs with an accurate segmentation. Market leader m iPhones sold by est. Source: Apple, Morgan Stanley, Gartner. Apple Stores fosters the brand appeal and consequently, the halo effect. How did Apple cross the chasm?

Example: Amazon Kindle sold 3 m units in its first year. Step 6: Balance control vs. If Apple could have a little more of that in its DNA, it would have served it extremely well.

Lessons learned! Mobile application paradigms: Native Apps vs. Near future Long-term vision: promoting open standards will prevent other players from excluding Apple, as Microsoft did with its Office proprietary formats. Step 7: Think different Apple uses the cloud to foster a new computing paradigm.

To make it happen Apple is investing in cloud Differentiation Independence Without cloud computing, Apple Without cloud computing, Apple would lose ground before its would fail to secure reliable competitors. Taking a play from the Microsoft playbook, Google pushed the Android operating system as a free and open open source solution for hardware manufacturers to go-to-market faster against Apple. With the introduction of tablets and a similar ecosystem dynamic to mobile phones, Google is now on the verge of winning the coveted position that Microsoft has held for the last 30 years -- control of the modern computing platform.

And here's the kicker. Just like Microsoft before them, Google didn't build their way to this envious position. They bought it. For how much you ask? Had Microsoft become the mobile operating system, they could have potentially recovered from their lack of innovation in the consumer market in recent years. With that distribution channel in place, they would have had the largest reaching mobile app store, the default killer mobile applications like search, could have solidified Internet Explorer in the browser spot and more.

Microsoft has since attempted to scramble to win read: buy a share of the operating system market. While I hesitate to call the game, it seems that the proverbial horse has left the barn. Google is now the apex predator of the digital world. Much like the once unstoppable Microsoft, Google is using their platform dominance and vast resources to colonize the consumer and enterprise application stack. And it's working. From advertising to robots, Google is seeking to power all things digital.

But, if history has taught us one thing, it's that no empire is safe. From Rome to Microsoft, everyone gets sacked. Will Google be regulated like Microsoft? Will that provide the opening necessary for one of the newly minted platform giants like Facebook, Twitter, or Dropbox to take the crown? Or is there another giant brewing in the primordial start-up stew? Only time will tell. This does not come as a surprise because these products are best in class in the respective industries and Microsoft has managed to build them really well, making them popular with end users.

Now, let us change the gears slightly and talk about countries. Being a resident of a developing nation, India, I have seen us going through the Aadhar enrollment for a few years now. Earlier, these enrollment officers used to have a customized Android Tablet with all the Google Services like Sheets and Forms.

Now when I see them, I see them in a transaction. Not long ago, we talked about an Android Phone powered by Microsoft. Since then, a lot has happened. Microsoft Launcher is now available for the Enterprise. This means with the features like Cross Platform Timeline, it will help the users in maintaining a consistent user experience across devices.

Across Devices is the keyword here. This experience is expanding to Android and iOS as well. In the case of iOS, it is a different story due to a ton of restrictions on iOS development by Apple, but with the openness of Android, it is really helping Microsoft in doing more things with these Cross Platform experiences.