Where to find dorothy perkins
The fifties bring with it a previously unknown invention - the 'teenager' is born. Jeans became hugely popular as do prints, polka dots and ponytails! Twirly skirts became the only thing to dance in to the new music, known as Rock 'n' Roll. Dorothy Perkins opened its th shop, and there was a Dorothy Perkins on most British high streets.
Cash registers were also introduced in all stores. Beginning a six year working relationship with Biba, Dorothy Perkins bought a controlling stake in the famous clothes company. Dorothy Perkins sells Biba make-up from its own stores and funded the opening of 'Big Biba', an iconic store on Kensington High Street. Dorothy Perkins acquired its first store on the most famous shopping street of them all - Oxford Street, London. This store was the largest Dorothy Perkins. Big hair and New Romantics take off as does Diana mania as the princess became an international fashion icon.
Glitz was everywhere! The 'Secrets' lingerie and nightwear range was introduced in Dorothy Perkins and was an instant hit. The Dorothy Perkins 'Maternity' range was rolled out in selected city stores.
The range offered expectant mothers fashionable, affordable and comfortable maternity clothing in sizes Dorothy Perkins were one of the first companies to harness the power of celebrity by choosing Helena Christensen as the 'face' of Dorothy Perkins. The strapline at the time was 'where you can afford to look good'.
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